2011-01-18

Lingerie signaling a rise in social mood?

Articles on fashion often have a socionomic component, sometimes just a throwaway line, because the theory about hemlines and stock prices is widespread. More importantly, the designers are aware of cycles int he industry and they see connections to past periods of social mood. They may not always nail the right time period, but they do have a good sense of the mood...if they're successful.

Women's lingerie makers say 50s-styles for the fuller figure are back in vogue
"What were the 50s? It was a post-war period," explains Caroline le Grelle, a fashion consultant for Eurovet, organisers of the lingerie trade fair, which opens on Saturday in Paris.

"Women had gone through a period of hardship. They wanted to enjoy themselves. We haven't experienced a war this time - but we have come through an economic crisis. It's the same scheme of things. We want to sweep it away and have a ball. Hence this return to retro."

So it's out with minimalist thongs and push-up demi-bonnet bras, and in with bullet bras and high-waisted briefs, particularly in black, which Le Grelle calls "the colour of reference for seduction".
"We want to sweep it away and have a ball." However, is it the 1950s post-war boom, or the 1933-1937 rebound from the first leg of the depression?

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