2013-01-08

Social mood and mistakes

Declining social mood correlates with greater numbers of accidents and mistakes. It also changes the way accidents and mistakes are interpreted by the market.

Here we have a perfect example: It's A Brain? It's A Kidney? It's KFC's Next PR Nightmare
As if Yum Brands were not suffering enough this morning - as they forecast China comp sales to drop 6% (more than the forecast 4% decline), it seems the UK has their next PR disaster waiting to happen, courtesy of their KFC brand. After a 19-year-old Brit found a "horrible wrinkled foreign body" in his fried chicken meal, KFC has apologized (rather magnanimously) saying "while there was no health risk, we agree it was unsightly." Judge for yourself just how puke-worthy and generally emotionally scarred you would have been after biting into this 'brain-looking' image. KFC clarifies: "Although we haven't received the product, it appears from a photograph that unfortunately on this occasion a kidney, and not a brain as claimed, was not removed in the preparation process."
Chinese sales fell due to news reports that KFC chickens in China were grown rapidly with supplements.

During positive social mood, the firm would take a hit, but this news would engender more comedy than fear about the food supply.

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